Wednesday, December 09, 2009

Using Print to Web QR Barcodes is Easy

Following up on JGSullivan blog post from Sept 24th about new Print to Mobile marketing http://blog.jgsullivan.com/2009/09/24/print-ad-connects-to-microsite-through-phonecool/ I decided to create a 2-D barcode (called a QR code) for JGSullivan.com and try it out. Here is our barcode:



Scan it with your cellphone by downloading the free reader software. I used BeeTag software for my Blackberry by downloading it to my camera phone from http://get.beetagg.com/ . Then point, shoot and go instantly to our website from the QR code. Here is how it looks on screen before it takes you to the web address.




These codes have been widely used in Japan for years and are now catching on here. Today, dealers using our adbuilder software can store their QR barcode as an image saved in their profile. They can insert the image into any printed piece and allow those web-savvy mobile phone users instant access without any typing URL's. Imagine being able to offer mobile customers instant access to your website and special promotional offers from any newspaper ad, direct mailer, doorhanger, or window poster?

We can create these codes easily for your next cutting-edge campaign. Let us know if you're interested.

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